/* anunciorank/landing/assets/styles.css */
/* Ranqia — warm-minimal premium (Notion/Beehiiv/Substack lineage). Static, CSS-only. */

/* ─────────────────────────────────────────────────────────────────────────
   Tokens
   ───────────────────────────────────────────────────────────────────────── */
:root {
  /* Warm paper base — não branco frio, papel cremoso com calor humano */
  --paper:      #F8F4ED;
  --paper-soft: #F2EDE3;
  --paper-sub:  #ECE5D7;
  --paper-card: #FFFCF7;

  /* Tinta — preto morno, evita preto puro frio */
  --ink:        #1A1814;
  --ink-soft:   #3A352D;
  --muted:      #6B6258;
  --faint:      #968D80;
  --line:       rgba(26,24,20,0.10);
  --line-soft:  rgba(26,24,20,0.06);

  /* Accent — verde mata dimmed, premium · NÃO neon */
  --signal:     #1F6B3A;
  --signal-hi:  #2A8B4D;
  --signal-dim: rgba(31,107,58,0.10);

  /* Acento quente — amber editorial */
  --amber:      #B07A2F;
  --amber-soft: #D9A65A;
  --amber-dim:  rgba(176,122,47,0.12);

  /* Loss/alert (sutil, p/ chip vermelho de "anúncio invisível") */
  --alert:      #B33A2C;
  --alert-dim:  rgba(179,58,44,0.10);

  /* Tipografia — pair editorial: Fraunces serif (display) + Inter sans (body) */
  --serif: "Fraunces", "Iowan Old Style", Georgia, serif;
  --sans:  "Inter", "Helvetica Neue", Arial, sans-serif;
  --mono:  "JetBrains Mono", ui-monospace, monospace;

  --maxw: 1080px;
  --ease: cubic-bezier(.22,1,.36,1);
}

/* ─────────────────────────────────────────────────────────────────────────
   Reset
   ───────────────────────────────────────────────────────────────────────── */
* { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  font: 400 18px/1.65 var(--sans);
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  font-feature-settings: "ss01", "ss02", "calt";
  text-rendering: optimizeLegibility;
  position: relative;
}

/* Subtle paper texture — humanidade sem ruído */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  background:
    radial-gradient(ellipse 1200px 800px at 20% -20%, rgba(176,122,47,0.06) 0%, transparent 60%),
    radial-gradient(ellipse 900px 700px at 90% 10%, rgba(31,107,58,0.04) 0%, transparent 60%);
  z-index: 0;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; }

/* ─────────────────────────────────────────────────────────────────────────
   Reveal (mantém — animação humana)
   ───────────────────────────────────────────────────────────────────────── */
@keyframes rise {
  from { opacity: 0; transform: translateY(14px); }
  to   { opacity: 1; transform: translateY(0); }
}
.rv { opacity: 0; animation: rise .9s var(--ease) forwards; }
.d1 { animation-delay: .04s }
.d2 { animation-delay: .14s }
.d3 { animation-delay: .26s }
.d4 { animation-delay: .38s }
.d5 { animation-delay: .50s }
@media (prefers-reduced-motion: reduce) {
  .rv { animation: none; opacity: 1; transform: none; }
}

/* ─────────────────────────────────────────────────────────────────────────
   Layout
   ───────────────────────────────────────────────────────────────────────── */
.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 32px; position: relative; z-index: 1; }
@media (min-width: 720px) { .wrap { padding: 0 56px; } }
@media (min-width: 1080px) { .wrap { padding: 0 80px; } }

/* ─────────────────────────────────────────────────────────────────────────
   Top bar
   ───────────────────────────────────────────────────────────────────────── */
.topbar {
  padding: 28px 0 0;
  position: relative; z-index: 5;
}
.topbar .wrap {
  display: flex; align-items: center; justify-content: space-between;
  gap: 24px;
}
.brand { display: inline-flex; align-items: center; gap: 12px; }
.logo { height: 30px; width: auto; }
.logo-mk line { stroke: var(--signal); }
.logo-nd { fill: var(--signal); }
.logo-wm {
  font: 800 22px/1 var(--serif);
  letter-spacing: -0.02em;
  fill: var(--ink);
}
.stat {
  font: 500 13px/1 var(--sans);
  color: var(--muted);
  letter-spacing: 0.01em;
}
.stat i {
  font-style: italic;
  color: var(--amber);
  font-weight: 600;
}
@media (max-width: 560px) {
  .stat { display: none; }
}

/* ─────────────────────────────────────────────────────────────────────────
   Hero
   ───────────────────────────────────────────────────────────────────────── */
.hero { padding: 80px 0 100px; }
@media (min-width: 720px) { .hero { padding: 120px 0 140px; } }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 7px 14px;
  border-radius: 999px;
  background: var(--signal-dim);
  color: var(--signal);
  font: 600 13px/1 var(--sans);
  letter-spacing: 0.01em;
}
.eyebrow::before {
  content: "";
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--signal);
  box-shadow: 0 0 0 3px var(--signal-dim);
}

.hero h1 {
  margin: 24px 0 22px;
  font: 600 56px/1.05 var(--serif);
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 18ch;
  font-feature-settings: "ss01", "ss02";
}
.hero h1 .hl {
  font-style: italic;
  color: var(--amber);
  font-weight: 500;
}
@media (min-width: 720px) { .hero h1 { font-size: 76px; line-height: 1.02; } }
@media (min-width: 1080px) { .hero h1 { font-size: 92px; max-width: 16ch; } }

.lede {
  font: 400 20px/1.55 var(--sans);
  color: var(--ink-soft);
  max-width: 56ch;
  margin-bottom: 40px;
}
.lede b {
  color: var(--ink);
  font-weight: 600;
  background: linear-gradient(180deg, transparent 60%, rgba(217,166,90,0.35) 60%);
  padding: 0 2px;
}
@media (min-width: 720px) { .lede { font-size: 21px; } }

/* ─────────────────────────────────────────────────────────────────────────
   Waitlist form
   ───────────────────────────────────────────────────────────────────────── */
.wl {
  margin-top: 36px;
  max-width: 480px;
}
.wl-price {
  display: inline-flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 4px 10px;
  margin-bottom: 18px;
  font: 500 14px/1.4 var(--sans);
  color: var(--muted);
}
.wl-price-tag {
  font: 600 22px/1 var(--serif);
  font-style: italic;
  color: var(--ink);
  letter-spacing: -0.01em;
}
.wl-price-tag i {
  font: 500 12px/1 var(--mono);
  font-style: normal;
  color: var(--faint);
  margin-left: 2px;
  letter-spacing: 0.02em;
}
.wl-row {
  display: flex;
  gap: 8px;
  background: var(--paper-card);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 6px;
  transition: border-color .2s, box-shadow .2s;
}
.wl-row:focus-within {
  border-color: var(--signal);
  box-shadow: 0 0 0 4px var(--signal-dim);
}
.wl input {
  flex: 1;
  min-width: 0;
  background: transparent;
  border: 0;
  padding: 12px 16px;
  font: 500 16px/1.4 var(--sans);
  color: var(--ink);
  outline: none;
  letter-spacing: -0.005em;
}
.wl input::placeholder { color: var(--faint); }
.wl button {
  flex: none;
  background: var(--ink);
  color: var(--paper);
  font: 600 15px/1 var(--sans);
  padding: 12px 22px;
  border-radius: 8px;
  letter-spacing: -0.005em;
  transition: background .15s, transform .15s;
}
.wl button:hover {
  background: var(--signal-hi);
  transform: translateY(-1px);
}
.wl button:active { transform: translateY(0); }
@media (max-width: 440px) {
  .wl-row { flex-wrap: wrap; }
  .wl button { width: 100%; padding: 14px; }
}

.wl-meta {
  margin-top: 14px;
  font: 400 14px/1.5 var(--sans);
  color: var(--muted);
}
.wl-meta b { color: var(--ink-soft); font-weight: 600; }

#msg, #msg2 {
  min-height: 1.2em;
  margin-top: 10px;
  font: 500 14px/1.4 var(--sans);
}
#msg.ok, #msg2.ok { color: var(--signal); }
#msg.err, #msg2.err { color: var(--alert); }

/* ─────────────────────────────────────────────────────────────────────────
   Section base
   ───────────────────────────────────────────────────────────────────────── */
.sec { padding: 80px 0; border-top: 1px solid var(--line-soft); }
@media (min-width: 720px) { .sec { padding: 110px 0; } }

.sec-head { margin-bottom: 48px; max-width: 720px; }
.sec-head .kicker {
  font: 500 13px/1 var(--mono);
  letter-spacing: 0.02em;
  color: var(--muted);
  margin-bottom: 18px;
  display: inline-block;
}
.sec-head h2 {
  font: 600 40px/1.1 var(--serif);
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 14px;
}
.sec-head h2 .hl {
  font-style: italic;
  color: var(--amber);
  font-weight: 500;
}
.sec-head p {
  font: 400 19px/1.55 var(--sans);
  color: var(--ink-soft);
  max-width: 58ch;
}
@media (min-width: 720px) { .sec-head h2 { font-size: 52px; } }

/* ─────────────────────────────────────────────────────────────────────────
   Fatores (7 sinais que pesam no ranking)
   ───────────────────────────────────────────────────────────────────────── */
.factors {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
}
@media (min-width: 720px) { .factors { grid-template-columns: 1fr 1fr; gap: 22px; } }

.factor {
  padding: 28px 26px;
  background: var(--paper-card);
  border: 1px solid var(--line);
  border-radius: 14px;
  transition: border-color .2s, transform .2s;
}
.factor:hover {
  border-color: var(--signal);
  transform: translateY(-2px);
}
.factor .n {
  font: 500 13px/1 var(--mono);
  color: var(--signal);
  letter-spacing: 0.04em;
  margin-bottom: 14px;
  display: block;
}
.factor h3 {
  font: 600 22px/1.25 var(--serif);
  letter-spacing: -0.015em;
  color: var(--ink);
  margin-bottom: 10px;
}
.factor p {
  font: 400 16px/1.55 var(--sans);
  color: var(--ink-soft);
}

/* ─────────────────────────────────────────────────────────────────────────
   Strip CTA (segunda chamada)
   ───────────────────────────────────────────────────────────────────────── */
.strip {
  padding: 96px 0;
  background: var(--paper-soft);
  border-top: 1px solid var(--line-soft);
  border-bottom: 1px solid var(--line-soft);
  position: relative;
}
.strip::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 800px 500px at 50% 100%, rgba(31,107,58,0.05) 0%, transparent 70%);
  pointer-events: none;
}
.strip .wrap {
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
}
.strip .badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 8px 18px;
  border-radius: 999px;
  background: var(--paper-card);
  border: 1px solid var(--line);
  color: var(--ink-soft);
  font: 500 13px/1 var(--sans);
  margin-bottom: 22px;
}
.strip .badge::before {
  content: "";
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--amber-soft);
  box-shadow: 0 0 0 4px var(--amber-dim);
}
.strip h2 {
  font: 600 44px/1.08 var(--serif);
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 18ch;
  margin-bottom: 14px;
}
.strip h2 .hl { font-style: italic; color: var(--amber); font-weight: 500; }
.strip p {
  font: 400 19px/1.55 var(--sans);
  color: var(--ink-soft);
  max-width: 58ch;
  margin-bottom: 36px;
}
.strip .wl { margin: 0 auto; }
.strip .wl-price { justify-content: center; }
.strip #msg2 { text-align: center; }
@media (min-width: 720px) { .strip h2 { font-size: 56px; } }

/* ─────────────────────────────────────────────────────────────────────────
   Guias (cluster pSEO)
   ───────────────────────────────────────────────────────────────────────── */
.guides .sec-head { text-align: left; }
.guide-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}
@media (min-width: 720px) { .guide-grid { grid-template-columns: 1fr 1fr; gap: 16px; } }

.guide-grid a {
  display: block;
  padding: 26px 24px;
  background: var(--paper-card);
  border: 1px solid var(--line);
  border-radius: 14px;
  transition: border-color .2s, transform .2s;
  position: relative;
}
.guide-grid a:hover {
  border-color: var(--ink);
  transform: translateY(-2px);
}
.guide-grid a::after {
  content: "→";
  position: absolute;
  top: 28px; right: 24px;
  color: var(--muted);
  font-size: 18px;
  transition: transform .2s, color .2s;
}
.guide-grid a:hover::after { color: var(--ink); transform: translateX(4px); }
.guide-grid b {
  display: block;
  font: 600 19px/1.3 var(--serif);
  letter-spacing: -0.01em;
  color: var(--ink);
  margin-bottom: 8px;
  margin-right: 32px;
}
.guide-grid span {
  font: 400 15px/1.5 var(--sans);
  color: var(--ink-soft);
  display: block;
}

/* ─────────────────────────────────────────────────────────────────────────
   Footer
   ───────────────────────────────────────────────────────────────────────── */
footer {
  padding: 70px 0 90px;
  border-top: 1px solid var(--line-soft);
}
footer .wrap {
  display: flex;
  flex-direction: column;
  gap: 26px;
}
@media (min-width: 720px) {
  footer .wrap {
    flex-direction: row;
    align-items: center;
    justify-content: space-between;
    gap: 32px;
  }
}
footer nav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 22px;
}
footer nav a {
  color: var(--ink-soft);
  font: 500 15px/1.4 var(--sans);
  transition: color .15s;
  letter-spacing: -0.005em;
}
footer nav a:hover { color: var(--ink); }
footer .fine {
  font: 400 13px/1.6 var(--sans);
  color: var(--muted);
  max-width: 64ch;
}

/* ─────────────────────────────────────────────────────────────────────────
   Article (pSEO pages)
   ───────────────────────────────────────────────────────────────────────── */
.article {
  max-width: 760px;
  margin: 0 auto;
  padding: 60px 32px 90px;
  position: relative;
  z-index: 1;
}
@media (min-width: 720px) { .article { padding: 90px 56px 120px; } }

.article .crumb {
  font: 500 14px/1.4 var(--mono);
  color: var(--muted);
  margin-bottom: 40px;
  letter-spacing: 0.01em;
}
.article .crumb a { color: var(--signal); transition: color .15s; }
.article .crumb a:hover { color: var(--signal-hi); }

.article h1 {
  font: 600 44px/1.12 var(--serif);
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 12px 0 24px;
}
@media (min-width: 720px) { .article h1 { font-size: 56px; line-height: 1.08; } }

.article .dek {
  font: 400 21px/1.55 var(--sans);
  color: var(--ink-soft);
  margin-bottom: 26px;
}
.article .dek strong { color: var(--ink); font-weight: 600; }

.article .byline {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 22px;
  font: 500 13px/1.4 var(--mono);
  color: var(--muted);
  letter-spacing: 0.01em;
  padding-bottom: 30px;
  border-bottom: 1px solid var(--line-soft);
  margin-bottom: 40px;
}
.article .byline i { color: var(--ink-soft); font-style: normal; font-weight: 600; }

.article h2 {
  font: 600 30px/1.2 var(--serif);
  letter-spacing: -0.015em;
  color: var(--ink);
  margin: 48px 0 18px;
  display: flex;
  align-items: baseline;
  gap: 14px;
  flex-wrap: wrap;
}
.article h2 .n {
  font: 500 13px/1 var(--mono);
  color: var(--signal);
  letter-spacing: 0.04em;
  flex: 0 0 auto;
}

.article p, .article .answer {
  font: 400 18px/1.7 var(--sans);
  color: var(--ink-soft);
  margin-bottom: 18px;
}
.article p strong, .article .answer strong { color: var(--ink); font-weight: 600; }

.article ul, .article ol {
  padding-left: 22px;
  margin-bottom: 18px;
  color: var(--ink-soft);
  font: 400 18px/1.7 var(--sans);
}
.article li { margin-bottom: 10px; }
.article li strong { color: var(--ink); font-weight: 600; }

.article .factor {
  margin: 30px 0;
}
.article .factor .hd {
  font: 600 17px/1.3 var(--serif);
  color: var(--ink);
  margin-bottom: 10px;
}
.article .factor .hd .w {
  display: inline-block;
  background: var(--amber-dim);
  color: var(--amber);
  padding: 3px 10px;
  border-radius: 999px;
  font: 600 12px/1 var(--mono);
  margin-left: 8px;
  vertical-align: middle;
  letter-spacing: 0.02em;
}
.article .factor p { margin-bottom: 12px; }
.article .factor .do {
  font: 500 16px/1.5 var(--sans);
  color: var(--signal);
  padding: 12px 16px;
  background: var(--signal-dim);
  border-radius: 8px;
}

.article .related {
  margin: 60px 0 0;
  padding-top: 36px;
  border-top: 1px solid var(--line-soft);
}
.article .related h3 {
  font: 600 18px/1.3 var(--serif);
  color: var(--ink);
  margin-bottom: 16px;
}
.article .related ul {
  list-style: none;
  padding-left: 0;
}
.article .related li {
  margin-bottom: 8px;
}
.article .related a {
  color: var(--signal);
  font-weight: 500;
  transition: color .15s;
}
.article .related a:hover { color: var(--signal-hi); }

.article .cta-back {
  margin: 56px 0 0;
  padding: 30px 28px;
  background: var(--paper-card);
  border: 1px solid var(--line);
  border-radius: 14px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.article .cta-back h3 {
  font: 600 22px/1.25 var(--serif);
  color: var(--ink);
}
.article .cta-back p {
  font: 400 16px/1.5 var(--sans);
  color: var(--ink-soft);
  margin-bottom: 4px;
}
.article .cta-back .go {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--ink);
  color: var(--paper);
  padding: 12px 22px;
  border-radius: 8px;
  font: 600 15px/1 var(--sans);
  width: max-content;
  letter-spacing: -0.005em;
  transition: background .15s;
}
.article .cta-back .go:hover { background: var(--signal-hi); }

/* ─────────────────────────────────────────────────────────────────────────
   Selection
   ───────────────────────────────────────────────────────────────────────── */
::selection { background: var(--amber-soft); color: var(--ink); }